Now, in 2020, we have had Sock Ambassadors in 41 states, our youngest is 4 years old and our most senior is in her late 70’s. We have had Girl Scouts, Boy Scouts, Doctor’s offices, Real Estate Agencies, Athletic Clubs, Churches and multitude of others who have become Sock Ambassadors.
Their task is simple: put the word out, that they’re collecting socks, put out a cardboard box, we’ll provide a sign for it or may find themselves like kids in school decorating the boxes, send flyers to friends and co-workers. We’re simply engaging others to get the word out that our fellow citizens are going throughout their day in need of the most basic foundation of a pair of socks to keep their feet healthy, warm and dry. After they collect they get the socks to us, we count them, sort them, bag them and then get them out to shelters, services, and agencies. In Denver Metro alone, we have regularly provided new socks to 129 facilities or events.