Socks are the #1 clothing need of those experiencing homelessness. The Sock It To Em Sock Campaign aims to put new socks on the feet of men, women and children experiencing homelessness and/or are in need.

People ask, “WHY SOCKS?” And our answer is: Socks are something that most of us never have to think twice about. When you go to get dressed, you open your drawer and pull out your most comfy, your warmest, or your favorite-colored socks. But for those who don’t have a home, it often means walking on average up to 10 miles each and every day just to find basic necessities, and while wearing shoes that are not the correct size and with socks that are worn out, dirty, and stiff. There is nowhere to wash the socks, so after 2 to 3 days, the socks are worn through and must be thrown away.

It’s not pretty, but it is reality.

One of the main reasons someone who is homeless goes to the emergency room is because of a foot ailment and the best way to prevent that is be able to wear clean dry socks on a regular basis. So, if we can offer a simple piece of clothing such as new, fresh socks, feet can be protected from getting cold, getting wet, and getting blisters or worse.

Our motto is, “We’re making a social impact one pair of socks at a time!”

For more images please visit our photo gallery and Facebook page.